The Art of Mastering Books

Tips for Designing a Great Book Cover

Even a good book may never part with bookstore if the cover doesn’t attract the reader’s eye. Bottom line, how your book cover looks like may be the most essential aspect of the whole book design and marketing process.

Here are a few pointers to be sure you’re on the right track with your book cover mockup:

Check out similar book covers.

Go to your local or online bookstore and look at books in the same category as yours. When you go to the part of the shop where someday your book might be, what’s the first cover that attracted your attention, and what is the reason? What made the cover more noticeable than the others? In the same way, study the covers you found to be the worst. Consider all these questions as you come up with a book cover mockup.

Choose the right colors.

Take note of the psychological impact of the colors you choose for your cover. If your book deals with meditation, you may not want an orange or red cover as these colors tend to excite the senses instead of relaxing them. Select white or blue for your book cover mockup, and you will see a more calming and fitting effect. Again, take a look at other same-genre books as well as the colors they use. How do you want readers to feel about your book? What colors can give you that feeling?

Position your title and name appropriately.

Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Instead, your title should be on top and as large as your name or preferably bigger. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters must stand out and be easy to read. It’s always best to use simple fonts in neutral colors, like black or white, and on your book cover mockup, make sure the text won’t blend in fully with the color it sits on.

Choose appropriate artwork.

Make sure the artwork is right for the content of your book and does not alter its message. After Agatha Christie’s death, her murder mystery books had covers that featured gory illustrations, such as needles sticking out of someone’s eyes and blood streaming out of someone’s mouth. These covers grabbed attention, but that’s it. Most people have an aversion to such gruesome images. So don’t just think about making them take a look – they have to want to dig deeper.

Make it simple.

Be sure the cover is not chaotic. Try a distance test. Set the height of your book cover mockup to no more than an inch (Internet size). If your artwork cannot be distinguished easily at the said size, then it is too complicated. Also set the cover at the actual book size and view it from a ten-foot distance. If the artwork couldn’t be easily distinguished, it’s probably not the best choice for your cover.